Will the Best Troll Stand Up

Social Media is becoming an unbearable world of non-sense.

I don’t care if it’s some nut head filling my feed with their loose weight now solutions, a new author who took bad advice and is blasting the “Buy my book” tweets 100 times in an hour, or if the President creates a new word:  covfefe

Lately Social Media is just utter Crap.

There I said. But why…? I mean when you stop and think about it, what is the purpose of social media? To socialize with a virtual presence? To have fun? To make a difference?

I pretty much ignore everyone’s advice on social media strategies partly because I think most of them are crap and fail to touch on the most important thing: Just be yourself.

We live in a world right now where everyone has an Opinion, everyone has an idea, everyone wants and needs to be heard.

The problem is: Most don’t know jack crap about what they are talking about. As a result arguments are started and people get offended and / or bullied. Yes- the number one source of Fake News is people talking on Facebook.

I tend to (TRY) and stay away from most discussions on politics, social justice, and / or culture in general. But that’s me… I think it’s complete non-sense to try to change the world behind an A.I. social system.

But where do you fit…? Maybe you see things differently. Maybe you think this world needs more loud mouths acting like a bunch of clowns. That’s cool. Have at it. Maybe I’m in the minority and wrong. So be it… And yes I know there is a difference between standing for principles and being an utter jerk. So chill out before you get to hot.

You see, I once had a dream that their was a serial killer that had a group of seven people held hostage in a basement. Unfortunately only one of the seven could survive. How did he determine this- He gave them each an iphone equipped with all the best social media apps they needed and he said, “Go Troll.” Then he smiled, and said. “May the best troll win.”

Part of me wonders if that’s not somewhat true. After all- Would you type that comment, that tweet, if someone weren’t holding a gun to your head? The ironic thing is. Sometimes it’s our own worst half holding the gun, whispering- “You deserve to be heard.”

Hmmm. I don’t think it’s a question of if you deserve to be heard, but in the moment, while angry, or emotional- Do people really need to hear from you. Because to be honest: There isn’t much of a difference between trolling, and having an emotional overloaded social presence.

So the next time you’re online- Be something different: Be real, be you… Not the worst part of you.

Twitter isn’t Dead- Stop Ignoring It

twitter isn't dead
I heard someone the other day tell someone else to ignore twitter: It is a dead platform. Ignore it. REALLY??? I work in marketing for a living, and believe it or not- Twitter is’t dead. Sure it’s had its ups and downs, but so has facebook.

We get in the habit of believing all sorts of nonsense simply because a headline looks attractive.

Authors- Don’t ignore twitter: Because it is not dead. The issue is- People are just to lazy to sit down and learn how to figure it out.

The problem that most folks have with twitter is they don’t understand what makes it work. You see, you can’t use the same voice on twitter as you do on other platforms. Finding the right personality and voice takes time- So no, it isn’t dying- It’s just misunderstood.

One of the biggest mistakes authors make with social media is the belief that social media exist to share your book. Listen, people don’t come to twitter to buy your book. So stop tweeting the never ending tweets that do so. SHARE IT- But don’t over populate my feed.

Instead: Connect, Connect, and Connect. It’s called Social Media for a reason. Earn people’s trust, start conversations, retweet people, and please work to provide valued content.

Every major general market Spec Author I know uses twitter. Follow Sam Sykes,  Chuck Wendig,  John Scalzi,  Brent Weeks, Joe Hill, Mary Robinette Kowal, Dan Wells, Robin Hobb, Christopher PaoliniBrandon Sanderson... Find out what they are doing and why…? Do they cater to themselves, their fans, or the things they are passionate about. You will notice politics, writing advice, and some just having fun- Just learn and decide what kind of digital footprint you want to leave.

But above all else: Always remember- Just be you… You are your Brand.