I heard someone the other day tell someone else to ignore twitter: It is a dead platform. Ignore it. REALLY??? I work in marketing for a living, and believe it or not- Twitter is’t dead. Sure it’s had its ups and downs, but so has facebook.
We get in the habit of believing all sorts of nonsense simply because a headline looks attractive.
Authors- Don’t ignore twitter: Because it is not dead. The issue is- People are just to lazy to sit down and learn how to figure it out.
The problem that most folks have with twitter is they don’t understand what makes it work. You see, you can’t use the same voice on twitter as you do on other platforms. Finding the right personality and voice takes time- So no, it isn’t dying- It’s just misunderstood.
One of the biggest mistakes authors make with social media is the belief that social media exist to share your book. Listen, people don’t come to twitter to buy your book. So stop tweeting the never ending tweets that do so. SHARE IT- But don’t over populate my feed.
Instead: Connect, Connect, and Connect. It’s called Social Media for a reason. Earn people’s trust, start conversations, retweet people, and please work to provide valued content.
Every major general market Spec Author I know uses twitter. Follow Sam Sykes, Chuck Wendig, John Scalzi, Brent Weeks, Joe Hill, Mary Robinette Kowal, Dan Wells, Robin Hobb, Christopher Paolini, Brandon Sanderson... Find out what they are doing and why…? Do they cater to themselves, their fans, or the things they are passionate about. You will notice politics, writing advice, and some just having fun- Just learn and decide what kind of digital footprint you want to leave.
But above all else: Always remember- Just be you… You are your Brand.